Mélange
Mélange Natural Kitchen was a mini Branding/Identity project for a restaurant based out of Soulard, MO, a suburb of St. Louis. This restaurant currently serves traditional French dishes (and of course, the French culture is very prevalent in St. Louis) that are made from fresh, quality ingredients and suitable for Keto, Paleo, and Wahls Protocol lifestyles. The name comes from the original French word “Mélange,” which translates a “mixing of the greens.” This name translation is one of the reasons the primary color palette of this brand combines a brighter and darker PANTONE greens. The restaurant is targeted towards those concerned with health conscious lifestyles and can be from age 21-65+ and millennials to older Americans.