The PlotHound
The PlotHound is a Branding/Identity project for a mystery bookstore based out of Charlotte, NC. The name is derived from the playful combination of the words plot (such as mysteries/stories) and the phrase hound inspired by the Plott Hound. The Plott hound is actually a relative breed to the bloodhound and one of the few breeds that is home to North Carolina. This project involved branding work for the bookstore, café, website, and a fun direct mail piece safe with special giveaways found inside. This brand’s demographic was geared toward millennials and middle age with a desire for reading/coffee shops. However, we also realize that a brand like this would appeal to a wide variety of ages.