Victorinox Swiss Army

This product catalog is a layout designed for the Victorinox Swiss Army company in Switzerland. This catalog features their products, such as the famous army knife, the Deluxe Tinker. However, this catalog includes many of their other products, such as backpacks, watches, cologne, etc. We hope that part of the intrigue of this catalog that sets it apart from other direct mail pieces is the opening experience. We tried to accomplish that through a band across the front printed on a textured, stippled, paper stock. The Victorinox logo is printed on the band’s top, and it can be slid off to reveal the messaging underneath “Adaptable to any Environment.”